Latte Art Championship

We are hosting the first-ever Hong Kong Matcha Latte Art Championship 2024!

Get ready for the ultimate showdown, this is your stage to shine! Here's how to join:

Matcha Sample collection: February 15th – February 21st

  • Competitors must upload their matcha sample on their Instagram story and tag “Matchali”, “Foodgears”, and “Loveramics” to be eligible to receive the free sample.
  • Collect a Matchali matcha powder sample from our Moon Street or LANDMARK location for free.

Online Preliminaries: February 15th – March 1st

  • Entry is free of charge. Complete the registration form below with your contact details and submit a top-down photo of your matcha latte art through the registration form by March 1st, 23:59. 
  • Include a handwritten note next to your matcha latte art with "Hong Kong Matcha Latte Art Championship 2024" written on it.
  • Ensure clarity and originality - blurry, reflective, or edited photos may be disqualified.
  • Our judges will select 32 participants to advance to the finals, chosen for their matcha artwork’s superior beauty, creativity, and difficulty.
  • Matchali and Foodgears will announce the selected participants on their Instagram. Make sure to follow both accounts! Matchali will also contact the selected participants by email.

The Grand Finals: March 12th, 18:00 - 22:00 at Matchali, Moon Street, Wan Chai

  • Final participants fee: $250, to be paid beforehand. Payable by stripe link.
  • Check-in starts at 17:00.
  • The top 32 finalists from the preliminaries will battle it out for the grand prize.
  • Enjoy light refreshments, drinks, and mingle with friends.

    The top 3 winners will take home up to $2500 cash, trophy, and gift prizes from Loveramics and Matchali.

    With special thanks to our sponsors Loveramics, O'lait and Foodgears, for their generous support.

    1st: $2,500 + Trophy + Loveramics Latte Art Set & Matchali Premium Matcha Set
    2nd: $1,500 + Trophy + Loveramics Latte Art Set & Matchali Tumbler & Matchali Ceremonial Grade Matcha Tin
    3rd: $800 + Trophy + Loveramics Latte Art Set & Matchali Ceremonial Grade Matcha Tin


    Join us to celebrate matcha artistry.