Matcha Latte Art Championship

We are hosting the Third Annual Hong Kong Matcha Latte Art Championship 2026!


Get ready for the ultimate showdown, this is your stage to shine! Here's how to join:


Matcha Sample collection: February 28th – March 14th

  • Collect a complimentary Matchali matcha powder sample from our Moon Street location.

Online Preliminaries: February 28th – March 14th

  • Entry is free of charge. Complete the registration form below with your contact details and submit a top-down photo of your matcha latte art through the registration form by March 14th, 23:59.
  • Include a handwritten note next to your matcha latte art with "Hong Kong Matcha Latte Art Championship 2026" written on it.
  • Ensure clarity and originality—blurry, reflective, or edited photos may be disqualified.
  • Only Hong Kong residents are allowed to participate.
  • Our judges will select 32 participants to advance to the finals, chosen for their matcha artwork’s superior beauty, creativity, and difficulty.
  • Matchali and CP-Meiji will announce the selected participants on their Instagram on March 21st. Participants will have until March 22nd to confirm their place, so make sure to follow both accounts! Matchali will also contact the selected participants by email.


The Grand Finals: March 25th, 17:00 - 22:00 at Matchali, Moon Street, Wan Chai

  • Final participants fee: $280, to be paid beforehand. Payable by stripe link.
  • Check-in starts at 16:00.
  • The top 32 finalists from the preliminaries will battle it out for the grand prize.
  • Enjoy light refreshments, drinks, and mingle with friends.

The top 3 winners will take home up to $2500 cash, trophy, and gift prizes from Loveramics and Matchali.

With special thanks to our sponsors WPM and cp-meji, for their generous support.

Champion: $2,500 cash, trophy, WPM x Loveramics Latte Art Set, Matchali Premium Matcha Set, and Moon St Matcha Club Graphic T-shirt, Matchali Japanese Ceremonial Grade Matcha - 60g


1st Runner Up: $1,500 cash, trophy, WPM x Loveramics Latte Art Set, Moon St Matcha Club Graphic T-shirt, Traditional Nara Chasen, Matchali Japanese Ceremonial Grade Matcha - 60g


2nd Runner Up: $800 cash, trophy, WPM x Loveramics Latte Art Set, Moon St Matcha Club Graphic T-shirt, Matchali Japanese Ceremonial Grade Matcha - 60g


Join us to celebrate matcha artistry!